Interview Question & Answer

Keyword Proximity

Keyword proximity refers to how close two or more keywords are to each other. You will achieve higher rankings if you place your keywords close together.

Keyword Density

If the density of a keyword is too low, the search engine will not pay much attention to it. If the density is too high, the search engine may activate its spam filter. If this happens, the page will be penalized and its position in search listings will be deliberately lowered.
The optimum value for keyword density is 5-7%. In the case of keyword phrases

Anchor Tag

This is the HTML tag that will "link" to another site. Visitors clicking on the link will be directed to the other site. There are many options and opportunities to optimize this HTML tag.

Anchor Text

en the anchor tags that users click to get to your site. This is commonly referred to as your Link Title or Site Name.

Tracking

A method of tracking how many visitors click on a specific link on your site or tracking how many visitors came to your site from an online advertisement.

Cloaking

Cloaking is a black hat technique in which the content presented to search engine spiders or link checkers is different from that presented to the user via their browser.

Google Site Map

A Google webmaster tool to inform Google about URLs on your website that are available for crawling. A Sitemap is an XML file that lists the URLs for a site that you want Google to index.