Link Love and Sources of Links

Pages that are linked to by a lot of websites are probably worth reading.

Likewise, if a site that is linked to often links to another site, that site is probably worth reading. Chances are low that the linking site would send their visitors somewhere poor quality intentionally.

Inbound link anchor text is a great indicator of what's on a page to determine relevance.

Sources of Links

Related websites
Directories
Blogs
Social networks
Press releases
Articles
Widgets
Wikis
Forums
News articles

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Rankings ONLY come once you have:

Rankings ONLY come once you have:
- On-Page Optimization
- Incoming Links (lots and lots)

On-Page SEO Overview

Each page has a theme. Choose a keyword/key phrase and stick to it.
Use your phrase in each:
Title tag
Meta description
Content (bold, italics)
H tags
Image name and alt
Do this methodically to each page on your site.

"But why do links matter so much?"

Because links are the currency of the Internet.

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