Link Love and Sources of Links

Pages that are linked to by a lot of websites are probably worth reading.

Likewise, if a site that is linked to often links to another site, that site is probably worth reading. Chances are low that the linking site would send their visitors somewhere poor quality intentionally.

Inbound link anchor text is a great indicator of what's on a page to determine relevance.

Sources of Links

Related websites
Directories
Blogs
Social networks
Press releases
Articles
Widgets
Wikis
Forums
News articles

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Rankings ONLY come once you have:

Rankings ONLY come once you have:
- On-Page Optimization
- Incoming Links (lots and lots)

On-Page SEO Overview

Each page has a theme. Choose a keyword/key phrase and stick to it.
Use your phrase in each:
Title tag
Meta description
Content (bold, italics)
H tags
Image name and alt
Do this methodically to each page on your site.

"But why do links matter so much?"

Because links are the currency of the Internet.

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Being #1 Matters

According to the leaked AOL data...

#1 position gets 42% of ALL clicks
#2 position gets 12%
#3 position gets 8.5%

(and they go down from there...)
If you aren't #1, you are missing out big time.

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Link Building the Right Way :-Here's why it's worth it

we will talk about here :-

:-
Why link building is critical to ranking in Google.
Basic on-page SEO refresher.
Link building theories, myths and facts.
Real world ways to get links.

Relevance Rules:-

Google returns web pages in the order of perceived relevance to a user's search query.

Do you want to rank #1 . Google had better see your page as the most relevant page on the Internet to that phrase.
But how?

How does Google decide relevance?:-

Think like a bot!

On-page stuff (title, meta data, content, H tags, etc.)
keyword usage (proximity, placement, frequency)
Incoming links (anchor text, linking domain quality)
Domain age and history
You certainly can fudge some of this, but not other stuff, so do what you can to be relevant with what you have to work with.

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Course Detail For SEO and SEM

Course detail are :-

Basics of Internet & Networking
Search Engine Scenario
Site Makeover
Search Engine Strategy
Site Visibility
Keywords
Search Engine Compatibility
SEO (Don’ts)
Simple SEO Dirty Tricks
Payment Gateways
Geo-Targeting
Online Marketing Scenario
Link Building, Directory Listing, Online Forums
Email Marketing
Social Networking Sites and Marketing
CRM System Management & Marketing
Indexing Pages with Search Engines
Submitting to Directories
More Places to Submit Site
Link Popularity
Link Affiliation
Using Retailers
PPC Marketing
Common Mistakes
Useful Tools

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Learn SEO (Search engine optimizer)

Many people can become completely overwhelmed with the process of optimizing their website. Often times, every change you make leads you to another change you need to make. At times the process begins to seem endless.

One issue that causes this, is trying to focus on too many things at once. Approaching this process one baby step at a time is absolutely vital.

Search Engine Optimizer process in order to do Search Engine Marketing. In this course, details regarding the basic as well as advance levels of Search Engine Optimization will be explained along with basic knowledge of the Internet and search engines. Some Details about networking will also be covered. As a whole, this is the course that you are looking for to learn SEO from scratch and become an expert Search Engine Optimizer.

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